From their Business Wire Press Release:

Celebrate the 500,000 Adoptions Milestone for Morris’ Million Cat Rescue campaign

A shocking 3 out of every 4 cats that enter shelters do not leave alive. The reality is that 5.5 million cats are euthanized each year, representing 71% of all cats that enter animal shelters. Many don’t know that there are tremendous advantages for the entire family in owning a pet — for adults, pet ownership can decrease the risk of having a heart attack by up to 6%. Pet ownership can teach children about responsibility, compassion and loyalty — in addition, positive self-esteem is enhanced in children with pets. And pet ownership has been shown anecdotally to help children diagnosed with Attention Deficit Hyperactivity Disorder (ADHD) to focus and concentrate.

About Morris the Cat

In 1968, a street-wise orange tabby from a Hinsdale, Illinois shelter was languishing for a loving home after being abandoned by his owner when the shelter staff noticed something special about the cat – a certain star quality. They quickly contacted Bob Martwick, a professional animal handler who quickly adopted him on the spot, and — 20 minutes from death — Morris the Cat got a second chance. Recognizing his charisma, 9Lives cat food quickly signed him up, and the entire nation took notice of this new star of their television commercials.“

“Morris’ Million Cat Rescue mobile adoption bus will visit Santa Monica’s Third Street Promenade between Santa Monica Boulevard and Arizona Street from 12:00 p.m. – 5 p.m. PDT to mark the momentous occasion and to promote pet adoption. The 500,000^th cat will be officially adopted by Audrina Patridge of MTV’s “The Hills,” who will also participate in an exclusive check-donation ceremony. A grand total of $10,000 will be donated in her name to a local area shelter, Feline and Friends, to help them continue in their mission of finding loving homes for homeless cats.

According to Thomas, the Morris’ Million Cat Rescue tour will be making additional stops this year in San Francisco (9/27), Sacramento (10/03), Portland (10/11), Seattle (10/18), and Denver (10/27) before going on winter hiatus. For more information about Morris’ Million Cat Rescue Campaign, bus or van stops, visit www.9Lives.com.”